Simply put, social media is everywhere. Like the electric motor of over 100 years ago, which eventually became smaller and eventually was hidden inside of numerous devices, today’s social media communities and applications have become less intrusive and more widely available to users everywhere.
With smart phones and even normal cell phones having increased computing power and extended capabilities, developers have created interesting applications by the tens of thousands. Depending upon the platform a Smartphone user has bought into there could be numerous free and paid applications available for them to extend the functionality they are getting from their mobile communications investment.
In addition to numerous downloadable applications focused directly at players and fans of golf, manyof the leading social media platforms are beginning to show up on golf courses and fans devices everywhere.
With all of the technology and application of social media by enterprising businesses and individuals, it might be worthwhile to explore just how the game of golf can be and is being impacted by these new mediums.
For many fans, actually watching golf being played on television can be, as attributed to ArnoldPalmer, “…like watching paint dry.”
Of course the networks do their best with interesting graphics and hole by hole animated virtual flyovers. The announcers are obviously very educated as to the game, its history and do their very best to provide interesting audio accompaniment to the visual medium. Given their best efforts however, the experience can often times be just as exciting as the drying of paint.
Technology and eager businesses have been quickly transforming the experience of being entertained. Television viewing in general has come much more under the control of the viewer. With programming available online at the same time or shortly after broadcast over the airwaves and via cable, fans of shows and sporting events can become their own virtual entertainment programmers.
Given the numerous communications tools and devices available to fans now, there are nearly infinite ways to consume and enjoy most of the available programming being released. People also crave more interactive channels in relation to their personal programming choices. Sports networks realized their fans were in need of multitasking opportunities years ago and released the scrolling bottom line score and information tickers.
With social media exploding online and on mobile devices, many sports are jumping onto the bandwagon to provide yet more opportunities for their fans to interact with each other as well as the stars of that sport.
Services like Twitter, for example, allow anyone with a mobile device and data plan to interact with thousands of followers. Depending upon the popularity of the celebrity, that number may well be in the several millions of users.
This is direct access to potentially a very larger percentage of the sports viewing market. Within the game of golf, for instance, many of the professional golfers have started embracing the concept of sending out tweets while they practice and play in tournaments.
From a fans perspective having this virtual, unobstructed and potentially two way access to their favorite golfers is unprecedented. Evenwhen viewing a tournament live in person, the fan may not have this kind of access.
Whether it’s on Twitter or one of the thousands of Facebook pages and fan groups, the use of social media in today’s game of golf is adding richness previously unattainable. The more fans who are pulled into these social communities the more the popularity of golf will grow. And as it becomes more popular, it surely will find increased prosperity.
Andy West is a freelance writer on a variety of topics including golf and new technologies. With his golf degree Andy has had the opportunity to visit many courses and wishes to share his experiences with his readers.












