The first of what we're sure will be many Sporting Fare "You Could Not Make It Up"s comes from that "hotbed of football", Newcastle, where owner Mike Ashley, on the look out for a stadium sponsor, has decided to rename St. James' Park.
Yes, with immediate effect that famous old stadium will now be known as the sportsdirect.com @ St James' Park Stadium.
Doesn't quite trip off the tongue does it.
In an attempt to appease angry Newcastle United supporters, managing director Derek Llambias...